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Google My Business Set Up

What is Google My Business?

Google My Business (GMB) is a free online platform provided by Google that enables businesses to manage their online presence and interact with customers. It allows you to showcase important information about your business, including contact details, opening hours, location on Google Maps, customer reviews, photos, and more.

Why is Google My Business Important to Set Up?

  1. Enhanced Visibility: GMB listings appear prominently in local search results and Google Maps, increasing your business’s visibility to potential customers searching for products or services in your area.

  2. First Impressions Matter: A well-optimized GMB profile can make a great first impression on customers. It provides essential information at a glance, helping them make informed decisions about engaging with your business.

  3. Customer Engagement: GMB offers various features like Q&A, messaging, and review responses that allow you to engage directly with your customers, build relationships, and address their queries or concerns promptly.

  4. Credibility and Trust: Having a verified and up-to-date GMB listing adds credibility to your business, as Google verifies the information you provide. Positive reviews and a professional online presence build trust with potential customers.

  5. Insights and Analytics: GMB provides valuable insights into how customers find and interact with your business, helping you make data-driven decisions to improve your marketing strategies.

  6. Local SEO Boost: Optimizing your GMB profile with relevant keywords and accurate business information can significantly improve your local search rankings, driving more organic traffic to your website.

How do I set Up Google My Business

We have created a downloadable PDF for you to set up your GMB. This step by step guide includes additional tips and strategies to improve your ranking on Google.


ask us

Yes, Google My Business is completely free to use. You can create and manage your business profile without any cost.

Verification can be done through a postcard, phone call, email, or instant verification (for eligible businesses). Google will send you a verification code to the business address provided during setup.

Yes, you can manage multiple locations under one Google My Business account. You can either add each location individually or use bulk upload options.

Customer reviews play a crucial role in shaping your business’s reputation. Positive reviews can attract more customers, while responding to negative reviews professionally shows that you care about your customers’ experiences.

Absolutely! Adding high-quality photos and videos can enhance your listing’s appeal and give potential customers a better understanding of your products or services.

Google My Business is a platform where businesses can create and manage their online presence, while Google Maps is a navigation tool that provides directions and location information. GMB listings are often displayed on Google Maps, linking the two platforms together.

© 2023 All Rights Reserved.

Digital Marketing Glossary – Terms Explained

Digital Marketing Glossary

It is essential that you and your team understand the Marketing Jargon, what good looks like and how to calculate them. See the list below.

Welcome to our comprehensive digital marketing glossary, where you can unlock the power of industry-specific terms and concepts. Whether you’re a marketing professional, business owner, or simply curious about digital marketing, this glossary provides clear explanations and definitions for essential terms. Understanding the terminology used in digital marketing is vital for effective communication, staying informed, and making data-driven decisions. Explore the glossary to expand your knowledge, enhance your marketing strategies, and navigate the ever-evolving world of digital marketing with confidence.

Benefits Understanding Digital Marketing Metrics:

  1. Performance Evaluation: Understanding metrics allows you to accurately assess the performance of your marketing campaigns and initiatives. You can measure key indicators like click-through rates, conversion rates, and engagement metrics to gauge the effectiveness of your marketing efforts.

  2. Data-Driven Decision Making: With a grasp of metrics, you can make informed decisions based on real-time data. By analyzing the performance metrics, you can identify what strategies are working well and what areas need improvement, enabling you to allocate resources effectively and optimize your marketing efforts.

  3. Return on Investment (ROI) Optimization: Metrics help you determine the return on investment for your marketing activities. By tracking metrics such as cost per acquisition (CPA), customer lifetime value (LTV), and return on advertising spend (ROAS), you can assess the profitability of your marketing campaigns and make adjustments to improve your ROI.

  4. Campaign Optimization: Metrics provide insights into specific campaign elements and tactics. By analyzing metrics such as click-through rates, bounce rates, and conversion rates, you can identify areas of underperformance and make data-driven adjustments to optimize your campaigns for better results.

  5. Goal Alignment: Metrics help you align your marketing efforts with your business goals. By setting measurable objectives and tracking relevant metrics, you can ensure that your marketing activities are aligned with broader business objectives and that you are making progress toward achieving them.

  6. Customer Insights: Metrics provide valuable insights into customer behavior and preferences. By tracking metrics such as customer engagement, retention rates, and customer lifetime value, you can gain a deeper understanding of your target audience, enabling you to tailor your marketing strategies to better serve their needs.

  7. Budget Allocation: Understanding metrics allows you to allocate your marketing budget more effectively. By analyzing the performance metrics of different campaigns and channels, you can identify high-performing areas and allocate resources accordingly, optimizing your marketing spend for maximum impact.

Digital Marketing Performance Metrics:

CTR: Click-Through Rate

  • Definition: The percentage of individuals who click on a specific link, ad, or call-to-action after being exposed to it.
  • Importance: CTR indicates the effectiveness of your ad or content in capturing the audience’s attention and enticing them to take action.
  • Formula: CTR = (Total Clicks / Total Impressions) x 100

CPC: Cost per Click

  • Definition: The amount an advertiser pays for each click on their digital advertisement.
  • Importance: CPC helps measure the effectiveness and cost-efficiency of your paid advertising campaigns.
  • Formula: CPC = Total Advertising Cost / Total Clicks

CPM: Cost per Thousand

  • Definition: A pricing model in digital advertising where advertisers pay for every one thousand ad impressions.
  • Importance: CPM provides insight into the cost of reaching a thousand impressions, allowing for effective budgeting and comparison across campaigns.
  • Formula: CPM = (Total Advertising Cost / Total Impressions) x 1000

CPA: Cost per Acquisition

  • Definition: The average cost incurred to acquire a customer or obtain a desired action, such as making a purchase or completing a form submission.
  • Importance: CPA helps evaluate the cost-effectiveness of your marketing efforts and customer acquisition strategies.
  • Formula: CPA = Total Advertising Cost / Total Acquisitions

CPL: Cost per Lead

  • Definition: The average cost incurred to generate a lead, typically through a lead generation campaign or activity.
  • Importance: CPL measures the cost of acquiring potential leads and helps optimize lead generation strategies.
  • Formula: CPL = Total Advertising Cost / Total Leads

LTV: Lifetime Value

  • Definition: The predicted net profit generated over the entire relationship with a customer.
  • Importance: LTV helps businesses understand the long-term value of acquiring and retaining customers, guiding marketing and customer retention strategies.
  • Formula: LTV = (Average Purchase Value x Purchase Frequency) x Average Customer Lifespan

ROI: Return on Investment

  • Definition: A measure of the profitability of an investment, campaign, or marketing effort.
  • Importance: ROI assesses the effectiveness of your marketing initiatives and helps make data-driven decisions based on the generated returns.
  • Formula: ROI = (Net Profit / Total Investment) x 100

KPI: Key Performance Indicator

  • Definition: A measurable value that indicates the performance of specific goals or objectives within a digital marketing campaign.
  • Importance: KPIs help track progress, measure success, and ensure alignment with overall business objectives.
  • Formula: Specific formulas vary based on the KPI being measured (e.g., CTR, Conversion Rate, etc.).

AOV: Average Order Value

  • Definition: AOV refers to the average monetary value of each customer order. It is calculated by dividing the total revenue by the number of orders.
  • Importance: AOV helps businesses understand customer purchasing behavior and assess the overall health of sales. It guides pricing strategies, upselling/cross-selling opportunities, and revenue forecasting.
  • Formula: AOV = Total Revenue / Number of Orders
  • Benchmark: The benchmark for AOV can vary across industries. However, it is useful to monitor AOV trends over time and compare against historical data or industry averages to identify opportunities for increasing average order value.

ARR: Annual Recurring Revenue

  • Definition: ARR represents the projected annual revenue generated from recurring subscriptions or contracts with customers. It provides insight into the predictable and sustainable revenue stream for a business.
  • Importance: ARR is crucial for subscription-based or SaaS businesses as it helps assess financial stability, growth potential, and customer retention. It guides strategic planning and helps attract investors.
  • Formula: ARR = Total Monthly Recurring Revenue (MRR) x 12
  • Benchmark: ARR benchmarks can vary significantly depending on the industry and business model. It’s important to compare against industry peers or set internal growth targets based on historical performance.

ROAS: Return on Advertising Spend

  • Definition: ROAS is a metric that measures the revenue generated for each unit of advertising expenditure. It determines the effectiveness and profitability of advertising campaigns.
  • Importance: ROAS helps assess the efficiency of advertising investments and informs decision-making regarding budget allocation and campaign optimization. A higher ROAS indicates better returns on ad spend.
  • Formula: ROAS = Revenue Generated from Ad Campaign / Advertising Cost
  • Benchmark: The benchmark for ROAS can vary depending on the industry and campaign goals. A positive ROAS indicates a profitable campaign. A benchmark of 4:1 (or 400%) is often considered a good ROAS, meaning $4 in revenue generated for every $1 spent on advertising.

ROAS Calculator

A ROAS of 1 = breakeven on marketing spend, a negative ROAS is concnerning as you are not covering marketing spend. This is only appropriate when you know the LTV (Lifetime Value) of acquiring the customer is more profitable in the longterm.

Do You Need Help With Digital Marketing Performance?

If you require an audit of your paid marketing, our team would be happy to provide a free consultation to see how we can help you become more profitable.

Its Time To Wake Up to Your Potential.

© 2023 All Rights Reserved.

SEO Techniques and Strategies: A Comprehensive Guide 2023

SEO Techniques and Strategies:
A Comprehensive Guide ​

In today’s digital age, having a strong online presence is crucial for businesses to thrive. Search Engine Optimization (SEO) plays a vital role in improving a website’s visibility and driving organic traffic. But how do you effectively SEO your website? What does monthly SEO include? And how can you get your business to the top of Google search? In this article, we will explore these questions and provide valuable insights into improving your SEO strategies.

Why is SEO Important for businesses?

  • 68% of online experiences begin with a search engine. (BrightEdge)
  • 0.63% of Google searchers click on results from the second page. (Backlinko)
  • 53.3% of all website traffic comes from organic search. (BrightEdge)
  • 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
  • SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
  • 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
  • SEO leads have a 14.6% close rate. (HubSpot)
search engine optimisation

How do I SEO my website?

To optimize your website for search engines, you need to focus on several key elements:

a) Keyword research: Identify relevant keywords and phrases that your target audience is likely to search for. Use tools like Google Keyword Planner or SEMrush to find high-ranking keywords with reasonable search volumes. Tools such as People Also Asked (PAA) can help you identify long tail keywords so that you can create content to answer these questions.

b) On-page optimization: Optimize your website’s meta tags (title tags, meta descriptions), headings, and content to include your target keywords naturally. Ensure your website’s structure is user-friendly and easy to navigate. Google will crawl your website, so ensure you have internal links, linking pages to each other that is relevant. For example linking this blog to the SEO service page.

c) Quality content: Create high-quality, engaging, and informative content that resonates with your target audience. Regularly publish fresh content, including blog posts, articles, and videos, to keep users engaged and improve your search engine rankings.

d) Technical optimization: Optimize your website’s loading speed, mobile responsiveness, URL structure, and internal linking. Fix any broken links or errors to enhance user experience and search engine crawlability. Use the following tools:

Mobile Responsiveness – Use Lighthouse Chrome Extension to determine how responsive your website is. 

Site Speed – GTMetrix  and ShortPixel to reduce the size of the images and videos on your website.

Sitemap.xml – Got to Google search console and submit your sitemap and to see any errors on your website.

e) Off-page optimization: Build high-quality backlinks from reputable websites to establish your website’s authority. Engage in social media marketing, guest blogging, and influencer collaborations to boost your online presence. Do not ignore this part, it is helps Google establish the domain authority. For example if Forbes website links to your website, it tells Google you are an authority in the subject the user has searched for. 

f) Google Search Console:  A crucial tool for businesses to enhance online visibility, improve local SEO, build customer trust, engage with customers, access valuable insights, maintain a mobile-friendly presence, and cost-effectively market their products or services. It provides a comprehensive platform for businesses to establish a strong online presence, attract local customers, and achieve business growth.

g) Google My Business: Google Search Console is a crucial tool for website owners and marketers. It offers insights into website performance in Google search results, helps with indexing and crawling, enhances search appearance, improves mobile usability, monitors manual actions and security, tracks backlinks, and provides a URL inspection tool. <<step by step guide>>


What does monthly SEO include?

Monthly SEO involves ongoing efforts to improve and maintain your website’s search engine rankings. It typically includes tasks such as:

a) Monitoring keyword rankings: Keep track of your website’s performance for targeted keywords and make necessary adjustments to optimize your rankings.

b) Content creation and optimisation: Continuously create and optimize content to cater to your target audience’s needs and preferences. Regularly update and improve existing content to ensure its relevance. A good tactic is to update your previous content with new relevant information and introducing the year into the title ONLY.

c) Link building: Actively seek opportunities to acquire high-quality backlinks from authoritative websites. This can be done through guest posting, influencer outreach, or partnerships.

d) Technical audits: Regularly audit your website’s technical aspects, including crawlability, site speed, mobile-friendliness, and indexability. Fix any issues that may hinder your website’s performance and visibility.

e) Competitor analysis: Monitor your competitors’ SEO strategies and identify areas where you can gain a competitive advantage. Analyze their keywords, backlinks, and content strategies to refine your own tactics.

How do I get my business to the top of Google search?

Achieving the top position in Google search results requires a combination of effective SEO techniques and strategies:

a) Keyword optimization: Conduct thorough keyword research and strategically incorporate relevant keywords into your website’s content, meta tags, and headings.

b) Quality content: Create valuable and engaging content that addresses your target audience’s pain points and provides solutions. Regularly update and optimize your content to maintain its relevance.

c) Backlink building: Build high-quality backlinks from authoritative websites in your industry. Focus on acquiring natural and relevant links that demonstrate your website’s credibility.

d) User experience: Ensure your website is user-friendly, easy to navigate, and loads quickly. Optimize for mobile devices, as mobile-friendliness is a crucial ranking factor.

e) Local SEO: If your business operates in a specific location, optimize your website for local search results. Claim your Google My Business listing, provide accurate business information, and encourage customer reviews. Customer reviews are essential to promote your website and help with local ranking on Google.

How can I improve my SEO for beginners?

If you’re new to SEO, here are a few tips to help you improve your strategies:

a) Educate yourself: Familiarize yourself with the basics of SEO by reading reputable blogs, watching video tutorials, and attending webinars. Stay updated with the latest industry trends and algorithm changes. Here are some amazing SEO gurus:

Aileen O’Doherty – Apexify Agency

Matt Diggity  – Diggity Marketing

b) Focus on on-page optimization: Start by optimizing your website’s meta tags, headings, and content. Ensure your website’s structure is well-organized and user-friendly. Introduce Yoast or RankMaths onto your website, these tools will guide you on the basic on page requirements for SEO.

c) Create valuable content: Craft content that answers your target audience’s questions, provides solutions, and engages them. Conduct thorough keyword research to identify relevant topics and incorporate keywords naturally into your content. Focus on EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. Take any content that you create and repurpose it onto different social media channels. Use Google Autosuggest, People Also Asked (Our favourite is, Keyword Planner, if you are using Google Ads look at the search terms to see what people are looking for when they visit your website.

d) Build relationships: Engage with your audience and industry influencers through social media, comments, and forums. Participate in discussions, share valuable insights, and establish your brand’s authority.

e) Monitor and analyse: Utilize SEO tools like Google Analytics and Google Search Console to monitor your website’s performance, track keyword rankings, and identify areas for improvement. Analyse the data to refine your strategies and adapt to changing trends.

How do I hire an SEO expert for my business?

When hiring an SEO expert for your business, consider the following steps:

a) Define your goals: Determine what you want to achieve with SEO and outline your expectations. Clearly communicate your objectives to potential candidates.

b) Research and vet candidates: Look for experienced SEO professionals who have a proven track record of success. Check their portfolios, client testimonials, and case studies to gauge their expertise.

c) Interview candidates: Conduct interviews to assess the candidates’ knowledge, skills, and understanding of your industry. Ask about their previous experiences, strategies, and how they measure success.

d) Request a proposal: Ask shortlisted candidates to provide a detailed proposal outlining their strategies, timelines, and expected results. Compare these proposals to make an informed decision.

e) Communication and collaboration: Choose an SEO expert who communicates effectively, understands your business goals, and is willing to collaborate with your team. Regularly review progress and discuss any adjustments or changes needed.

Which is better: Google Ads or SEO?

The choice between Google Ads (pay-per-click advertising) and SEO depends on your specific goals, budget, and timeline:

a) Google Ads: With paid advertising, you can quickly appear at the top of Google search results by bidding on relevant keywords. This method can generate immediate traffic and results, but it requires ongoing financial investment.

b) SEO: SEO focuses on organic traffic and long-term results. While it may take time to see significant improvements, SEO can provide sustainable visibility and traffic without ongoing ad spend.

Ideally, a combination of both SEO and Google Ads can yield the best results. SEO provides a strong foundation for long-term success, while Google Ads can provide an immediate boost and help capture targeted traffic.

Does SEO have a cost per click?

No, SEO does not have a direct cost per click. Unlike Google Ads, where you pay for each click on your ads, SEO is an organic strategy that aims to improve your website’s visibility and rankings without directly paying for clicks.

However, SEO does involve costs, such as hiring SEO experts, creating quality content, and investing in SEO tools and resources. These costs are typically fixed or based on monthly retainers, rather than being tied to individual clicks.

Is SEO paid or free?

SEO itself is not a paid service. It refers to the process of optimizing your website and content to improve organic search rankings. However, implementing effective SEO strategies may involve costs, such as hiring experts, creating quality content, and investing in SEO tools.

While SEO can be done without direct financial investment, it does require time, effort, and expertise. It is important to understand that achieving significant SEO results often requires a well-rounded strategy and ongoing efforts to stay ahead of competitors.

In conclusion, mastering SEO techniques and strategies is essential for businesses aiming to thrive in the digital landscape. By optimizing your website, creating valuable content, building authoritative backlinks, and staying up-to-date with industry trends, you can improve your website’s visibility, drive organic traffic, and ultimately achieve higher rankings on search engine result pages. Whether you choose to invest in Google Ads or focus on SEO, it’s important to understand the benefits and limitations of each approach in order to make informed decisions that align with your business goals and resources.

Require SEO Specialists to Improve your Brand Visibility Online

Our team of SEO specialists are highly trained at all aspects of Search Engine Optimisation. We are data geeks, so we thrive on using data and competitor analysis to get our clients to rank on first page of Google.

SEO Techniques and Strategies - Apexify Agency

Its Time To Wake Up to Your Potential.

© 2023 All Rights Reserved.

The Power of Internal Linking: Boosting Your Google SERP Ranking

The Power of Internal Linking

What is Internal Linking?

Internal linking refers to the practice of creating hyperlinks that connect one page of a website to another page within the same domain. These links are internal to the website and are commonly used for navigation, guiding users to related content, and establishing a hierarchical structure within the website.

Example of Internal Linking:

Let’s consider a hypothetical website that sells outdoor gear. The website has different product pages for categories such as hiking boots, camping equipment, and backpacks. Here’s an example of how internal linking can be implemented:

On the hiking boots product page, there could be internal links to other relevant pages within the website. For instance:

  1. “Check out our selection of camping equipment” – This could be an anchor text with a hyperlink to the camping equipment category page.

  2. “Learn how to choose the right hiking socks” – This could be an anchor text with a hyperlink to a blog post about selecting suitable hiking socks.

  3. “See our top-rated backpacks for outdoor adventures” – This could be an anchor text with a hyperlink to the backpacks category page.

Importance of Internal Linking

  • When it comes to improving your website’s visibility on Google’s Search Engine Results Pages (SERPs), focusing on external factors like backlinks is important, but let’s not forget about the power of internal linking. Internal links play a crucial role in establishing a strong website structure, enhancing user experience, and boosting your ranking potential. In this blog post, we will explore the importance of internal linking and how it can significantly impact your Google SERP ranking.
  1. Enhanced Website Structure and Crawling Efficiency:
    Internal links connect different pages within your website, creating a web of interconnected content. Here’s how it benefits your website’s structure and crawling efficiency:
  • a. Establishing Hierarchy: By strategically interlinking relevant pages, you create a hierarchy and structure for search engine crawlers to follow. This helps search engines understand the relationship between different pages and their importance within your website.
  • b. Spreading Link Equity: Internal links distribute link equity throughout your website. When you link to a specific page, you are essentially passing on some of the SEO value and authority from the linking page to the linked page. This boosts the ranking potential of important pages, ensuring they receive the attention they deserve from search engines.
  • c. Assisting Crawlers: Internal links provide clear pathways for search engine crawlers to discover and index your website’s content. By creating a well-interlinked website, you ensure that all your valuable pages are easily accessible to search engine crawlers, increasing their chances of being indexed and ranked.
  1. Improved User Experience and Engagement:
    Internal linking not only benefits search engines but also enhances the user experience on your website. Here’s how it can improve user engagement:
  • a. Navigation and Contextual Guidance: Internal links help users navigate through your website by providing context and guidance. When you link related content, you assist users in finding additional information that is relevant to their interests. This increases the time users spend on your site, reduces bounce rates, and signals to search engines that your content is valuable and engaging.
  • b. Encouraging Exploration: By strategically placing internal links within your content, you encourage users to explore other relevant pages on your website. This increases the likelihood of visitors discovering and engaging with additional valuable content, ultimately increasing their satisfaction and building trust in your brand.
  • c. Increasing Conversions: Internal links can be used strategically to guide users towards conversion-oriented pages, such as product pages or lead generation forms. By including relevant internal links within your content, you can effectively lead users down the conversion funnel, improving your chances of conversions and business growth.
  1. Keyword Optimization and Relevancy:
    Internal linking allows you to optimize your website’s pages for relevant keywords and improve their visibility on search engine results. Here’s how it contributes to keyword optimization and relevancy:
  • a. Anchor Text Optimization: When creating internal links, you have control over the anchor text—the clickable text that appears in the link. By using relevant keywords in the anchor text, you signal to search engines the topic or relevance of the linked page, helping improve its ranking for those keywords.
  • b. Topic Clusters and Silos: Internal linking facilitates the creation of topic clusters and silos within your website. By interlinking related content around a specific topic, you signal to search engines the depth and breadth of your expertise. This strengthens your website’s relevancy and authority on the topic, potentially leading to higher rankings for related search queries.
  • c. Linking to Pillar Content: Internal links can direct users and search engine crawlers to your pillar content—comprehensive, in-depth pieces of content that cover a broad topic. By interlinking relevant pages with your pillar content, you reinforce its importance and increase its chances of ranking higher on SERPs.
  1. Decreased Dwell Time and Lower Bounce Rates:
    Dwell time, the amount of time users spend on your website, is an important metric that search engines consider when evaluating user satisfaction. Here’s how internal linking can help reduce dwell time and bounce rates:
  • a. Related Content Recommendations: Internal links allow you to recommend and guide users to related content that aligns with their interests and needs. By providing easy access to relevant information, you keep users engaged, encouraging them to explore more of your website. This reduces the likelihood of users bouncing back to the search results and signals to search engines that your website provides valuable resources.
  • b. Continued Content Consumption: When users find valuable information on your website, internal links can lead them to additional articles, blog posts, or resources that expand on the topic or offer different perspectives. By facilitating continued content consumption, you increase the chances of users staying on your website longer, ultimately improving user experience and positively impacting your SERP ranking.
  1. Optimizing for Site Architecture and Mobile Usability:
    Internal linking contributes to the overall architecture and user-friendliness of your website, which can indirectly affect your SERP ranking:
  • a. Logical Site Structure: By implementing a well-planned internal linking strategy, you ensure that your website has a logical and organized structure. This helps users and search engines navigate your site easily, find relevant content, and understand the overall information flow.
  • b. Mobile Responsiveness: With the increasing use of mobile devices for internet browsing, search engines prioritize mobile-friendly websites. Internal linking can help improve mobile usability by providing clear navigation paths and reducing the need for excessive scrolling or tapping. A mobile-responsive website enhances user experience and contributes to better rankings on mobile search results.

Did You Know

A strong internal linking structure tend to have better search engine rankings? According to a study by Moz, pages with more internal links pointing to them tend to have higher search visibility, with a 79% correlation between the number of internal links and higher rankings.

Internal linking can significantly improve the time spent on your website? A study by Searchmetrics found that websites with effective internal linking have a lower bounce rate and higher average session duration, indicating that users are more engaged and exploring more of the content. In fact, websites with strong internal linking had an average session duration 67% higher than those without.

Implementing a silo structure through internal linking can have a positive impact on organic search performance? According to a case study by Backlinko, websites that utilized siloing techniques through internal linking experienced a 74% increase in organic search traffic within just two weeks.

Internal linking can improve the indexation of your website’s content? Google’s former head of webspam, Matt Cutts, mentioned that internal links help Google’s crawlers discover and index pages more effectively, ensuring that your content appears in search results faster. By guiding search engine crawlers through internal links, you can increase the speed and completeness of indexation.

Strategic internal linking can enhance topical authority and keyword relevance? A study by Ahrefs found a strong correlation between the number of internal links and higher organic traffic for target keywords. Websites with a higher number of internal links to a specific page tend to rank better for related


ask us

The number of internal links can vary depending on the length and depth of your content. As a general guideline, aim for 2-5 internal links per 1,000 words. However, the focus should be on providing relevant and valuable links rather than aiming for a specific number.

Yes, it’s acceptable to include multiple internal links to the same page if it enhances user experience and provides value. However, avoid excessive repetition, as it may appear unnatural to search engines and users.

By default, internal links are considered as follow links, meaning they pass on the link equity. In most cases, it’s appropriate to keep internal links as follow links to benefit the linked pages. Reserve the use of nofollow attributes for specific cases where you want to control the flow of link equity.

Linking to a page from multiple sources can indicate its importance and relevance. When multiple pages within your website link to a specific page, it reinforces its significance and can improve its ranking potential.

Its Time To Wake Up to Your Potential.

© 2023 All Rights Reserved.

5 Steps On How To Launch A Business

5 Steps on
How To Launch Your Business

5 Steps on How To Launch Your Business

If you’re thinking about launching a business, there are five steps that you should complete before embarking on your journey. These steps will help ensure that you stay focused and keep moving forward.

When you have a plan, you can execute it. When you have the right knowledge and resources, you will be able to grow your business. Before launching your own business, there are some important steps that one should take into consideration:

  • Plan your business strategy
  • Learn about entrepreneurship
  • Get funding for the launch of the project
  • Launch an online store or physical store (if applicable)

1. Identifying an opportunity.

Identifying a problem that you can solve is the first step to identifying an opportunity. The challenge is determining if your solution will actually solve a problem for people who are willing to pay for it.

The best way to find out if people are interested in your product or service is by conducting market research. This could involve surveys, interviews, focus groups, etc., but the point of market research is to get feedback from potential customers about what they want and expect from a given product or service before you begin developing it. The market research also gives you insight into how much money they’re willing to spend on solving their problems so that you can make sure there’s enough demand for whatever it is that you’re selling!

Bonus tips –

Do not become emotionally attached to your business idea, listen to the feedback and make adjustments where it is needed.

Do not invest a significant amount of capital into building a business, there is no need to have a fully operational app. Create a Minimally Viable Product (MVP), there are a lot of free tools that can help you see if there is a product-market fit (PMF).

2. Develop Your Business Plan.

Developing your business plan is the next step. A business plan is a written document that describes your business and its future. It should be written in a way that potential investors can easily understand and has enough information for you to start making decisions about how to run your company.

Even if you are not looking for investment, be realistic about the financial projections and investment required to run your company. This will help you understand all of the resources you need to build and run your business.

A good way to develop it is with the help of a professional who has experience in writing business plans and can help guide you through all the steps from creating a mission statement, outlining goals, defining action steps needed, and estimating costs (noting whether they are fixed or variable expenses). Once developed, this document will serve as an important reference point when it comes time to make decisions about everything from deciding on locations for selling products or services to hiring employees or expanding into new markets.

3. Learn about Entrepreneurship.

If you have an idea for a business, but you don’t know how to start it or run it, then the first step on your journey is learning about entrepreneurship.

Entrepreneurship is a mindset. It’s a way of life. It’s a way of thinking. It’s a way of acting and being in all aspects of your life as well as in your business. If you want to be successful and make money online, then you need to learn how to become an entrepreneur first!

The reason why this step is so important is that if you don’t have these qualities already developed within yourself (or if they aren’t strong enough), then everything else that follows will not work properly either because (before we continue you DO NOT have all of the skills required to run a company, identify these realistically):

You won’t know what direction(s)to go towards with regard to the marketplaces out there within which there are tonsof different ways through which someone can create passive income streams through their websites or blog pages;

You may not understand completely how affiliate marketing works yet so even though someone could teach them how long-term results might look like based on what they’ve seen before with other people who’ve started out just like them (i.e., using Amazon Associates) unless they’re able to get over their fear factor around what might happen since they’ve never done anything like this before!

4. Get funding for your business.

Get a business loan. If you have no capital but have some great ideas and a solid plan, consider applying for a business loan. The bank will review your financial situation and decide if you are creditworthy enough to get the money needed for your new business. You may need to put up collateral, such as stocks or real estate in order to secure the loan.

Get a business credit card. A credit card can be used as working capital until your first paychecks come in—and they will come in eventually! Be careful not to charge too much on these cards; always keep track of how much is being spent and balance it with what’s coming in so that you don’t max out the limit on any given card before paying it off each month with interest assessed at an 18% rate (which is fairly standard).

Get a partner who has capital: If neither getting funding nor having access to credit is going to work for your startup idea yet then find someone who does have some money lying around! It doesn’t matter who they are—whether it’s parents or siblings or even strangers off the street—if they’re willing then go ahead and take whatever amount offered without hesitation because every little bit helps when starting up something new without any income yet generated from sales/services rendered yet received…

Be careful if you are bringing in a Co-Founder or a silent investor, this is like a marriage and is the number 1 reason why businesses fail. Go to point 2 and use the same evaluation when bringing people on board. It is make or break.

5. The actual launch of the business.

Once you’ve done all the prep work, it’s time to launch your business. You’ll need to create a marketing plan with clear goals that lead directly to sales.

You’ll also want to build an email list of customers (this part is the most underestimated part of any business we have seen, a business email database is crucial to the growth of a business) who are interested in your product or service and will be willing to buy from you again in the future. This is called “capturing leads” or “warm leads” because they’re already warm or interested in what you do and are ready for sales.

Once these two things are set up, it’s time for pricing and pricing models: how much do people pay? How often do they pay? How many different ways can they pay (credit card vs PayPal vs Venmo)? These questions are important because they affect both profit margins and cash flow—you don’t want people paying more than necessary so that their payments aren’t coming through on time! This should really be identified in the Business Plan stage.


Building a Business is exciting, but again no mean feat, but like anything sometimes it’s best to get help to launch your business. Businesses see this as a huge expense, but trust us, we have saved businesses thousands in expenses and poor ROI by working through our blueprint.


The key is to not skip any of them and to make sure that they are all completed in the right order. Don’t rush the process and don’t be afraid to ask for help along the way.

Its Time To Wake Up to Your Potential.

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